LEGO Sets Foundation for Future with New Innovation Campus

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The plan for LEGO's Innovation Centre
LEGO begins construction of its state-of-the-art Innovation Campus in Denmark, melding creativity and sustainability, that will open in 2027

LEGO has initiated construction of its groundbreaking 50,000m² Innovation Campus, a part designed by its employees and using its iconic bricks.

This global hub aimed at advancing product and design excellence is set to open its doors in Billund, Denmark by 2027.

LEGO says: “Innovation Campus will house all aspects of our development process, from the conception and design of physical products to immersive digital experiences, under one roof.

“The campus is designed with creativity and sustainability at its core and is part of our investment in creating world-class workplaces where colleagues feel supported to do their best work.”

Ground breaking for LEGO's Innovation Centre

LEGO's landmark development

The ceremonial first dig at the site was led by CEO Niels B Christiansen and Chief Product and Marketing Officer Julia Goldin.

This new building will bring together 1,700 creative minds from various departments including marketing, development, gaming, product and quality teams. This fusion of talent will include the company's over 600 designers, all sharing a singular innovative space.

Moreover, this facility will feature the world's largest library of LEGO elements, boasting approximately 20,000 unique LEGO pieces in 70 distinct colours.

Inside LEGO's planned Innovation Centre

The building blocks of sustainability

LEGO’s commitment to achieving net-zero emissions is well recognised globally.

It recently ranked among Sustainability Magazine's Top 250 Companies 2024.

Niels says: “I am thrilled to mark the beginning of construction of another new campus as we continue to invest in attractive workplaces for our colleagues around the world.

“Not only is the building design creative at its core – it is also true to our sustainability ambitions, including our commitment to reducing carbon emissions.”

The planning and design stage spanned 18 months to ensure the final structure was an ideal space for sparking creativity and innovation while mirroring the company’s core values and sustainability efforts.

LEGO says: “The result is an innovative building in six overlapping modules with up to four floors featuring play zones and atriums and a bustling PlayWay that moves through neighbourhoods and connects people and functions.

“There will be lots of green spaces and maximised daylight to spark creativity, in a structure made entirely from sustainable wood.”The building’s core and walls are constructed with FSC certified timber, which significantly decreases upfront carbon emissions.

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It aims to meet LEED Platinum standards by enhancing energy efficiency, materials selection, biodiversity and water conservation.

Julia says: “Innovation Campus will be an inspiring workplace that honours the modular design of LEGO bricks.

“We have a truly global and diverse team and this new building has been designed to represent the fun and innovation embodied by the LEGO brand.

“By bringing our teams together into one building, Innovation Campus becomes a unique and powerful driver for uniting all aspects of our development process, from groundbreaking physical products to immersive digital experiences and world-class marketing, all under one roof.”


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