NetApp: What are IT Workers Doing for Sustainability?

Sustainability is no longer a passing trend but a pressing priority as organisations seek to align business practices with environmental objectives.

“Sustainability has moved from a buzzword to a boardroom priority,” says Nicola Acutt, the CSO of intelligent data infrastructure company​​​​​​​ NetApp.

“But what may surprise many is that the unsung heroes driving this change are not in environmental departments — they’re in IT.”

This focus on IT’s role stems from its unmatched ability to influence carbon reduction strategies and promote efficient technologies.

IT systems, especially energy-intensive data centres, are ripe for sustainability innovation.

Without decisive action, their carbon footprint could soon rival that of the aviation sector.

“What if the data centres powering our digital age became leaders in sustainability?” Nicola asks.

NetApp’s BlueXP Sustainability Dashboard, for instance, allows organisations to track and manage their carbon emissions in real time. 

“By deploying intelligent tools, businesses can optimise energy use and significantly reduce waste,” she explains.

These tools offer a practical way for IT teams to balance performance with environmental responsibility.

IT’s evolving role signals a broader cultural change.

Historically considered support functions, IT teams now lead initiatives that balance operational resilience with environmental goals.

Circularity in IT

Sustainability in IT extends beyond energy management — it also involves rethinking the design, use and disposal of technology.

Traditional linear approaches — where products are made, used and discarded — are incompatible with sustainability goals, particularly given finite global resources.

“Designing for the environment is not a new concept, but it’s one that still requires urgent action,” says Nicola.

Nicola highlights the importance of building modular and recyclable devices that can be easily repaired or upgraded.

This approach not only reduces e-waste but also opens new avenues for innovation and economic growth within the sector.

NetApp has embraced these ideas, incorporating longer lifespans and recycled materials into product designs.

Take-back programmes ensure obsolete equipment is responsibly repurposed or disposed of, reflecting a growing industry commitment to sustainability.

Despite progress, challenges remain.

For circularity to become widespread, it must span the entire product lifecycle — from design and manufacturing to operation and disposal.

Organisations that prioritise these principles can not only lead the way in sustainability but also meet rising consumer demand for environmentally friendly technology.

The intersection of IT and sustainability agendas

The alignment of IT and sustainability offers significant potential for organisations aiming to achieve ambitious environmental targets.

However, this alignment requires more than just advanced technologies.

It calls for a cultural shift that embeds sustainability into the core of business strategy rather than treating it as an add-on.

Nicola argues that IT practitioners are uniquely equipped to lead this charge, given their experience with transformation and innovation.

“Sustainability is not just a compliance task; it’s an opportunity to drive value and resilience,” she says.

Collaboration is also essential. Partnerships with environmental specialists and cross-departmental initiatives can break down silos and accelerate sustainability efforts.

By fostering a culture of innovation, organisations can strengthen their capacity to meet environmental targets.

For IT teams, the message is clear: step up as sustainability leaders or risk being left behind in an increasingly eco-conscious world. 

“The decisions we make today will define the sustainability landscape for generations to come,” Nicola explains.

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