Itron's David Kushner on AI's Water Footprint Challenges

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David Kushner, Director of Global Data Management at Itron
David Kushner, Itron's Director of Global Data Management, on how AI's boom means a rise in water consumption, prompting calls to mitigate its impact

The rapid growth of artificial intelligence (AI) is reshaping industries but also raising significant concerns about its environmental footprint, particularly regarding water usage.

AI systems require substantial amounts of water for cooling data centres, with estimates suggesting that training large models can consume hundreds of thousands of litres.

As AI applications boom, so does the demand for energy and water.

The water footprint of AI not only encompasses direct usage for cooling but also includes the water consumed during electricity generation and hardware production.

This interconnectedness underscores the necessity for a holistic approach to managing AI's environmental impact.

David Kushner has dedicated 25 years of his career to Itron, a leading global technology company that specialises in solutions for efficient energy and water resource management.

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In his role as Director of Global Data Management, he leads initiatives aimed at enhancing sustainability and resourcefulness across utilities and cities.

Itron's comprehensive range of products, including smart meters and intelligent networks, are designed to improve the management of essential resources.

Here, David details how as the demand for AI surges, there is a need for innovative strategies to reduce AI's environmental impact while maximising its benefits.

Q. Given the projected increase in water usage by AI-driven applications, what specific strategies and technologies does Itron recommend to mitigate water resource challenges?

To address the increase in water usage by AI-driven applications, Itron recommends implementing smart water management systems. This includes advanced metering infrastructure (AMI), which provides real-time data on water consumption. 

By deploying smart water meters and sensors throughout the distribution network, utilities can gain granular insights into water usage patterns, identify leaks and anomalies and proactively address potential issues. 

Additionally, advanced data analytics can be used to process the vast amounts of data generated by AMI systems. These platforms leverage machine learning algorithms to detect trends, predict demand and optimise water distribution. 

By harnessing the power of data-driven insights, utilities can take informed action to reduce waste, enhance operational efficiency and ensure the sustainable use of water resources in the face of increasing demand from AI-driven applications.

Q. How can AI be leveraged to enhance water conservation efforts and improve the efficiency of water management practices?

AI can significantly enhance water conservation by analysing vast amounts of data to identify patterns and accurately predict demand. This enables proactive management of water resources, reduces waste and ensures efficient distribution. 

AI-driven predictive analytics can forecast water needs based on data from weather patterns, population growth and usage trends. AI algorithms can also detect anomalies, such as leaks or unauthorised usage, in real time, allowing for rapid response while minimising water loss.

Q. Can you share any successful case studies or examples where Itron's solutions have significantly improved water conservation and management, particularly in light of the growing demands posed by AI? 

Itron recently announced a collaboration with VODA.ai that is focused on leveraging AI rather than relying on guesswork to identify pipes that are at high risk of failure.

The solution, which combines Itron's detailed meter data with VODA.ai's AI engine, is designed to significantly reduce water loss associated with pipe failure and ensure more efficient water management. It also reduces costs by accurately identifying and prioritising which pipes need replacement. It uses existing utility data — GIS and historical pipe failure data — along with public data such as soil and terrain information, to predict and prevent potential pipe failures. 

This not only enhances operational efficiency for utilities but also supports sustainability by conserving water resources in the face of growing demands and challenges.


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